EUNICE KIM | Product Designer
Anne Klein
Overview of the Brand
The Anne Klein woman is multifaceted, sophisticated, and above all, real. Driven by confidence, honesty, and adventure, her devotion to design and quality is reflected in her everyday essentials. From Anne Klein, this woman expects a consistent fit, good quality, and something she can move and feel comfortable in. She wants to feel timeless, yet modern, sensual, yet bold, and unconstrained by seasonality.
Role
PD Director | Trend Research, Material Research, Sales Analysis, Trend Presentation, Ideation, Sketches, Technical Drawings, Vendor communication
Team
Product Designers, Product Managers, Art Department
01 / Inspiration
The Anne Klein seasonal collections are shown four times a year. For every seasons, we begin with meeting the Anne Klein Studio team to get their seasonal trends and concepts for their ready-to-wear collection as well as presenting them with the watch trends for the coming seasons. Our team of designers and product managers, including myself are always on top of the latest trends, materials and technologies that can be applied to the Anne Klein watches.
Seasonal Trend Presentation from Anne Klein Studio
Annual Baselworld Fair
Trend Shopping around the world
Spring 2021 Seasonal Trend Boards
02 / Ideation & Sketches
We begin our design process by taking a few inspiration images/concepts from the trend boards and start sketching loose ideas with pencil and paper. We share and communicate with sketches with our internal team first before going into technical drawings for details and materials.
03 / Technical Renderings
Once the team decides to go forward with sampling the design, we spec out the details for our factory and start communicating for any details that needs to be called out.
04 / Final Product
05 / Show Time!
We showcase seasonal new products 4 times a year and set up our showroom with the help of the merchandizing team and the art department team. During these Market Week, the buyers travel to our showroom in NYC to plan their purchases for the season.
06 / Press
